[Frank the Tank]

Hopefully this would be the appropriate section for such a post- so correct me if its not at any point!

Basically, I'm working on a website where I want new information to load into a div every few seconds automatically (IE: 'hello' updates to 'how' updates 'are', etc etc) without having to reload the entire page (just the script which is creating this new information). I understand some basic AJAX might be the way to do, and I came across some excellent resources on better understanding the DOM through w3schools, and how to go about manipulating it by using jQuery.

However, being new to the jQuery world, I am still looking for the ideal event handler for my project. I've got a test page set up here which shows where I am at. My goal is to have my sponsors list cycle every few seconds on their own. I've got it set up right now so that clicking on the blue title 'sponsors' (top middle) will reload the script (utilizing jQuerys 'load' event). Not exactly what I'm after, but I can't seem to find an event which will 'load script every few seconds on its own' instead of 'load script on click'. Perhaps a jQuery Ninja out there can point me in the right direction?